Why scientists had people watch videos of themselves doing karaoke until they blushed

Muzammil Hussain July 27, 2024

A stock image shows a man and two women smiling self-consciously and singing karaoke

When researchers set out to learn what happens to our brains when we blush, they faced a conundrum: how could they sufficiently humiliate their study’s subjects as they lay alone in a dark MRI machine?

When researchers set out to learn what happens to our brains when we blush, they faced a conundrum: how could they sufficiently humiliate their study’s subjects as they lay alone in a dark MRI machine? A stock image shows a man and two women smiling self-consciously and singing karaoke

When researchers set out to learn what happens to our brains when we blush, they faced a conundrum: how could they sufficiently humiliate their study’s subjects as they lay alone in a dark MRI machine?

Radio/As It Happens